Beer deserves better.

We started with a simple idea. Better ingredients. No shortcuts. The kind your dad used to drink, made the way it ought to be.

Carrying on a milwaukee tradition.

We brew right here in Milwaukee inside the historic Pabst building, a landmark in the city’s long brewing history. It’s the kind of place where good beer has always mattered, and something we’re proud to keep alive.

AN Incubated brand by Pilot Project Brewing.

Standard Goods started inside Pilot Project Brewing, a beverage incubator that helps launch and scale independent brands. With locations in both Milwaukee and Chicago, Pilot Project Brewing supports new brewers in bringing their ideas to life.

Learn more about Pilot Project’s incubated brands.